How much does a CRM system cost?
How much does a CRM system cost? Sounds like an easy enough question, but is it? Our Commercial Director, Mike Basketter, explores just what goes into determining the cost of a CRM system.
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How to build your CRM business case [incl. CRM Business Case Template]
FREE Download CRM Business Case Template CRM Business Case TemplateHow to build a business case to convince top management to support your CRM projectPrior to putting this CRM Business Case Template together, we took a look to see what else was freely available on the internet. We also looked back through our project archives at […]
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Is your digital transformation suffering from analysis paralysis? (and what to do about it)
Many digital transformation programmes get stuck. Afflicted by analysis paralysis. Here are 5 signs you might be afflicted, and what to do about it!
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The CRM A-Z
CRM can be a big topic! So, to get you up to speed quickly, we've put together a CRM A-Z to provide you with a broad overview of the topic. Scroll though the post below, or simply jump to a letter of your choosing! A B C D E F G H I J K L M N […]
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Sales Health Check [Webinar]
How healthy is your sales pipeline? In this free webinar CRM Insights Co-Director, Mike Basketter, joins Alex Bradley, Head of Sales at Workbooks, to discuss the importance of the sales pipeline.
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5 Key Reasons People Buy CRM Solutions
5 Key Reasons People Buy CRM SolutionsRunning a successful business is no simple task. When marketing campaigns, data analysis, meetings and customer care all happen simultaneously, you need a powerful solution to bring all of these functions together in one place… Enter CRM.Gartner predicts that CRM will become a $36 billion market in 2017, with […]
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Data Rot: What is it, and how much is it costing you?
Data Rot: What is it, and how much is it costing you?What is data rot? As explained on MarketingSherpa.com, B2B data decays or rots at a rate of 2.1% per month. This equates to a third of your business data becoming outdated each year, which can impact your marketing efforts, lead generation activities and customer […]
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